The Rebranding
PHASE 1: Research
Goal: Interview and survey employees and
customers to understand brand perception
Module 2: Name Exploration
Need: Create a name that is direct and centric to the services offered. The word “vet” is strategically placed in the center of the name to connect Avetta with the compliance of supply chains
PHASE 3: Brand Positioning
Goal: Position Avetta as the builder of sustainable connections between clients & their supply chains
We believe true progress benefits both humanity and your bottom line
We foster sustainable growth for clients contractors and suppliers alike
We build trustworthy, quality connections through progressive technology and expert insight
Module 4: Identity Creation
Need: Create an identity that visually represents what Avetta does for its customers: providing sustainable growth with a compliant supply chain
The ribbon logo is the dynamic cornerstone of the Avetta brand. Strong, modern, colorful, and symbolic, this symbol represents the brand promise of Avetta: safety, growth and sustainability.
PHASE 6: Execution & Launch
Goal: To execute and debut the brand throughout all touch points, external and internal
New Avetta Website
The website was designed to help educate both hiring clients and suppliers on why a SasS-based Supply Chain Risk Management Platform is necessary. The focus was shifted away from a simple login portal to a content source for the growing need for supply chain risk management.
Branded Business Cards
To help build the new brand consistency, I designed new business cards as part of a complete office suite.
Industry Case Study
Case Study content creation on the successes of Avetta on Cemex