Founder and Creative Director– Fuller Branding
Strategically Developed Website and Digital initiatives for Wiles Law. Refreshed firm’s brand identity, social media, marketing campaigns, blog imagery, tool graphics, and rebuilt the website to be more educational and drive people to purchase.. Launched virtual business channel through social media and PPC campaigns. Results below.
- Increased time spent on site by 3:40
- Increased new visitors by 62%
- Increased page views 66%
- Lowered bounce rate 40%
Created Social Media Campaign using real people’s stories for Bare Step Collection.
Start-up technology company that Empowers local influencers to promote businesses with real time reviews. As Chief Marketing Officer, developed Brand Identity, UI/UX for the App, and help deliver:
Marketing and Brand Director – RightMind Inc
Developed brand strategy and consistency, designed and executed multiple websites, and created social media campaigns across multiple organizations, including: SaaS-based companies in payroll and compliance, recruiting & staffing firms, real estate, luxury resorts and leadership experts. Managed team of developers, graphic designers, and writers. Results below.
Zoetik – Rebranded global SaaS company with new name, tagline, positioning, website, and mobile app. Along with new branding and marketing materials, created email campaigns leading to 12% increase in platform adoption and 23% retention
PAYDAY Workforce Solutions – On-going brand consulting on content, website and Facebook & HubSpot campaigns leading to highest website traffic and MQL in three years.
SeaDream – Developed digital content for boutique mega-yacht company out of Norway
Operations Toolbox – Developed brand from ground up including logo, website, positioning, and marketing materials. Content creation, social media push, email campaigns and SEO to drive traffic to website resulting in increased awareness, social media follows, and new client acquisition.
Vitesse Recruiting & Staffing – Elevated brand with new logo, website, and positioning. Increased awareness of brand through social media (Facebook and LinkedIn -36%), website traffic increased through content, blogs, and demand gen by 15%.
Oceanetics – Renamed two merging companies Truston and SST to Oceanetics. Logo creation and style guidelines defined.
Director of Brand and Creative – Avetta
Successfully rebranded and launched PICS Auditing as Avetta, across all domestic and international regions and ecosystems. Introduced the brand as the fastest growing company in the supply chain risk management industry, increasing new client wins by 10%. Sold for >500m in under two years. Results below.
- Drove extensive strategic planning and qualitative/quantitative research, building the new corporate identity, tagline, brand standards, manifesto, website and B2B facing portals
- Developed an entirely new website within 8 months, focused on Demand Gen and education, targeting executive level decision makers, procurement, and health & safety leaders Increased direct website traffic by 62%, organic traffic by 26%, and referral traffic by 9% through Partnerships and Press Releases.
- Developed and collected keywords and metadata to help index Avetta.com to page 1 on Google searches; generating 1mm impressions, 4.5k interactions
- Enhanced supplier adoption process and benefits to increase purchase of service by 8% (AAR) and increasing new client wins by 10%
- Generated 2k new leads resulting in 204 (MQLs) appointments set in first 2 months
Creative Director – Taproot Foundation
Pro bono creative and art direction, raising money to build awareness for Tomorrow’s Aeronautical Museum, results below.
- Increased donations & corporate sponsorships by 18%
- Shifted website focused to reason to give and community outreach
- Developed new photography assets
- Social media – increased FB followers by 30%
- Created and repositioned marketing Collateral to focus on fund raising
Creative Director – Revolution Strategy
- Developed brand strategy and campaigns for the J.D. Irving Co., New Brunswick Tourism Board, River and Trail, and True North Salmon
- Developed strategy and creative concepts, winning Picaroon’s Craft Beer business
- Managed creative department
Senior Art Director – DraftFCB
Developed creative and ad campaigns for broadcast commercials, branded content, in-store POP, and print for Taco Bell, KFC, Avery, and for the Ad Council of Smokey Bear
Art Director – DDB Chicago
Developed global “simpleBOLD” campaign for McDonalds, including the first global Olympics campaign
Created gourmet package design for the 2 Michelin Star restaurant, kicking off the launch of the Pastry Chef’s confections
Creative lead on national QSR pitch, including POP and menu board design
Don’t Worry Be Happy Foundation
Designed website and posters for non-profit to build awareness and fundraising
AlisiAni Skin Care
Developed brand strategy, brand identity, brand standards, packaging and launch marketing plan for natural skincare line
Ritual Cleanse Juice
Created branding for new “Juice Box” retail store
Designed mobile menu app and in store POP
Euro RSCG Edge
Executed long format DRTV broadcast spots for LifeLock and Shoe Dazzle
Young & Rubicam
Launched brand refresh for Jenny Craig including in-store POP, signage, print and reveal of Mariah Carey as spokesperson